Amidst the teeming masses of naysayers, one voice stands out: that of Adam Broitman, director of emerging and creative strategy for Morpheus Media. Broitman gave his take on the virtual worlds experience at the recent iMedia Entertainment Marketing Summit, and he had positive things to say.

To summarize, the key to a successful presence in SL is threefold:

1. Create a consistent experience
2. Run tutorials
3. "Think expressions not impressions."

He goes on to use the L Word sim as the perfect example of customer loyalty, and even mentions the recent Bruce Willis interview. It's so refreshing to hear someone actually extolling the virtues of SL. Mr. Broitman, I salute you!

(Via imediaconnection.com)

Having gotten a ton of messages today asking me what, exactly, a community registration portal is, here's the deal. Various non-Linden groups in Second Life have their own orientation facilities. Many of these are already using the third-party-registration interface to bring in customers/communities.

The signup page now features a choice of places. The first step looks like this (at least for some of you. Not everyone is seeing this):

Those sites listed are Azure Islands, Mainland Brasil (in Portuguese), The L Word, Big Pond, NMC Campus, and Anshe Chung's Dreamlands (in Chinese). These are intended to completely replace the orientation island/help island/welcome area experience that new users would otherwise experience.

This is cited as an experimental trial to to study orientation processes and to examine the effect on resident retention rates. Since retention metrics go out to 90 days, I don't expect we'll have the results quickly. With Linden Lab very tight-lipped about retention metrics, it's uncertain as to whether we'll find out the results at all.

Showtime's The L Word is now an island in SL, with a detailed recreation of the Planet, the nightclub familiar to fans of the cable series. I spent some time there and get a few shots of the interior.

Future events will include show discussions, special dance events, screenings of past episodes, and weekly chats with cast members. Even if you've never seen the show, go visit the build; it's a great place to hang out!

(Via multichannel.com)